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Unveiling the brilliance of the most influential figures in the Indian Jewellery Industry .
Sat Jan 14, 2023
Image Credits: pexels.com
The 20th edition of the Jaipur Jewellery Show was a glittering opportunity for me to immerse myself in the world of jewelry design and connect with some of the most influential figures in the industry. I had the privilege of mingling with brand owners, CEOs, and creative directors, gaining valuable insights into the latest trends and what they look for in up-and-coming design students through engaging interviews. It was an experience that left me feeling like a kid in a candy store, surrounded by the most beautiful and intricate pieces of jewelry.
Since any kind of photography, video recording was prohibited, and exhibitors were busy attending to the visitors (obviously), all the answers from the interviews are paraphrased, as I had to keep the interviews quick and short, and had to note down the answers into my phone's notepad, after successfully exiting the respective booths and locating a small spot where I could stand without blocking other visitors' path (yes! it was that crowded this time).
Before proceeding with the interview, I would like to express my sincerest appreciation to the team behind the Jaipur Jewellery Show for putting together such a remarkable event. The organization, coordination and attention to detail was truly exceptional and made the experience all the more enjoyable. I am also incredibly grateful to the industry leaders who took the time to speak with me and share their valuable insights. Their knowledge and expertise was truly enlightening and provided me with a deeper understanding of the jewelry industry and what it wants from design students. Their willingness to engage with me and share their thoughts is greatly appreciated.
I would say pastel colors and one of a kind statement pieces.
I think students these days do not know the basic principles and elements of design. They don't know how to make a design balanced. Design students these days are lacking the power of visualizing their designs in head and deciding the color palette. For sure design students know how to sketch, but if the basics of designing are not clear, it's just a sketch.
Have thorough knowledge of gemstones, as there are a lot of variety in gems and they are available in different sizes and colors. Also it would be great if the students start attending more of such events like JJS, IIJS etc., as they provide a good experience and are a great source of knowledge for design students to see what's happening. Also informative sessions are held and should be at all such events, and the students must attend them.
I would be looking for both, good manual designing and CAD skills...also, manufacturing skills like how to set stones etc. Jewellery manufacturing knowledge is a must.
Well, someone once told me that good interaction happens between customers and brands, so we should exhibit our collections in Jewellery Shows. Best business advice ever.
The booth designs are great this year. Also there is more footfall as people from every state is here. It seems like the jewellery business is finally booming since the pandemic.
Have good manual skills.
I would say design institutes should focus more on a student's creative imagination and design thinking, rather than just teaching them how to sketch.
A lot of things, but mostly light weight and pocket friendly jewellery.
There are not much brands selling light weight jewellery. It should be here for customers who are looking for it.
I would say light weight, good for job, corporate jewelry with multi-colored gemstones.
We had a family business of anklets in Agra (U.P.), and we started Kundan Meena jewellery and silverware business after coming to Jaipur since the said city is a hub for jewellery.
I would be looking for good 3D drawing skills, not just 2D. I want the designers to know how to model their designs in CAD. I believe designers should focus on detailing as they are lost in 2D drawings.
I believe designers should have good sketching knowledge and they should be aware of why they are in this field, as knowing the clear 'why' will lead to originality in a designer's work instead of copy pasting.
Good practical knowledge of how designs are being manufactured, like how pieces are to be linked and manufactured.
I think the pandemic has made the designers of today even more talented. Designers in India these days are working on new techniques and innovations, and are at par with the designers of the west. Also. traditional Indian jewellery techniques are being adopted by big western brands like Graff and Bulgari.
We are looking for crafters, people who can create pieces, as there is no difference between a jewellery designer and a mehandi (henna) artist if there is no objective behind a design.
We don't really follow trends as trends vary from person to person. What's in trend for me might not be in trend for you.
We are in Jaipur which is a hub for jewellery design.
I believe a designer should always design keeping the end user in mind. These days people are independent, they don't ask their parents to decide what they want to wear, so designers should always think of themselves as the end user and design something that they will be ready to wear themselves. Also, designers should focus more on designing light wear jewellery these days.
Multi-purpose and daily wear jewellery are trending right now. These days people don't want their jewellery to be kept in lockers after wearing them for just once.
Be up-to-date with the ever-changing market demands. Be innovative. Be a game changer.
I have always liked to work on something new and different. I once took a workshop on enameling, and I found it calming and interesting. Then in the pandemic, during the lockdown, I started exploring...eventually, I bought the equipment, I bought the supplies and from there...I started my jewellery business.
I think design institutes should focus more on a student's hands on learning and material exploration. Design students should be able to visualize their designs and create practical pieces. Design institutes should also make the students explore new materials, techniques and crafts.
We deal with CVD lab grown diamonds and the response is different at different geographic locations, but the market is slowly growing for sure. There is a huge demand for CVD in New York, Delhi and Mumbai, while Hong Kong and Jaipur are still yet to fully accept it. Many big jewellers have shown interest in our lab grown diamonds to start their own CVD jewellery range, however they are still thinking.
To be honest, we have had countless discussions on this topic, and the answer as of now is no. Since we already have multiple factories and outlets, and the market is growing, we have decided to focus more on managing the existing factories and outlets.
Design students these days are lacking a trail of thought process, manufacturing, sales, marketing and merchandising knowledge. Designers today don't know how to incorporate crafts, techniques or innovation in their designs or how to sell their own designs. Hence, I believe, designers should take part in shows, talk to the people in the industry and be more active. A designer should never limit himself/herself to just being a designer, and should be open to exploring their own talents.
Thank you for reading our blog. We appreciate your interest and support, and we look forward to bringing you more content about the world of jewelry and fashion in the future. Make sure to join our community here on swastigargdesigns and follow us on our social media handles so that you get notified every time we upload something new. Thank you again for reading!
Swasti Garg
Jewellery Designer | Render Artist | Design Educator
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